SMBC, a Japanese bank, is running an ad for their Visa card featuring a gigantic piece of uni sushi.
I saw this thing on our way to dinner at a tofu-focused izakaya (review forthcoming on Fugu Diaries). The billboard gave me a major hankering for sea urchin, so imagine my delight when I saw that the restaurant’s sashimi assortment included uni. It was delicious!
On our way back home, Yukari and I tried to figure out how much a piece of sushi this big would cost. At Sushi Zanmai’s very fair prices, it would be at least $50. At a more swanky place, you could easily break $100. What’s Japanese for “uni sushi as long as my arm, please”?
