August 9, 2004

Aqua: Water Store and Bar Concept

I give you: Aqua.

This store replaced a women's accessories store (hats mostly) called "Gallerie de Balloon" in the little shopping street near our apartment. We live in Hiroo, an area full of expats on great corporate packages (not us) and old Japanese money (definitely not us), so retail space around here is pricey.

Despite this, the owners of Aqua thought opening a store that sells 80 different kinds of bottled water would be a good idea. As Patrick of slurmfactory.com points out, they are going to have a tough time come winter unless they decide to break into the popsicle business or something.

The shop has a small counter off to the right, but does not sell bottled water by the glass, so you can't try eight different kinds of, umm, water to decide which one you like the best. Maybe you are supposed to BYOC (bring your own cup) and pop open a bottle of water at the counter with your friends?

The design of the place appears to be avant garde swimming pool. Very blue on the outside, shiny reflective blue and white tile on the inside.

If this place is still in business in January, I'll go buy a ridiculously overpriced bottle of water to celebrate.


The storefront -- my trusty steed is visible on the left!


So many bottles of water. The store has four coolers, all full of fancy-pants bottled water.


shashin o totte ii desu ka?


The "bar"

Posted by pmk at August 9, 2004 9:46 PM
Comments

Price list. Where's the damn price list? I'll be impressed if they have Metromint (www.mintwater.com).

Posted by: RS at August 10, 2004 12:32 AM

maybe not for Tokyo, but here in Hell A, I think I could make it work. All the idiots wearing Uggs in 100 degree weather will have to hydrate somehow..

Posted by: Barry at August 13, 2004 1:57 AM

I'd also be impressed if Metromint had a website that wasn't fucked in Firefox. Water simple, HTML not so simple?

Posted by: Barry at August 13, 2004 2:00 AM
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