Most of the trains on the JR Yamanote line have been equipped with LCD screens that, when they aren’t displaying an endless stream of bizarre commercials and notifications of which lines aren’t running due to suicides, provide useful information like weather forecasts.
While we were coming back from Ikebukuro last night, Yukari noticed that one of the screens included a beer forecast — a helpful page showing how good beer will taste in various cities in Japan today and tomorrow.
I really think the US morning news shows could capitalize on this. Who wouldn’t tune in to hear Matt Lauer and Al Roker riff on the upcoming beer forecast?
“Well, Al, how’s the beercast looking for today and tomorrow?”
“Thanks Matt! In NYC today, that cold Budweiser is going to be tasty, but tomorrow it will be downright delicious!”
Awesome.
Posted by: Ted at July 5, 2004 8:52 PM